Learning Agreement: Mike Wakefield
I propose to produce a promotional video for ‘Evans Cycles’ documenting their ‘Ride It!’ events to be viewed on their website.
After viewing their website I felt it could benefit from the addition of video, so after speaking with their Marketing Executive – Stuart Mallarkey – he explained to me that this is something the marketing department had been discussing as they too had realised the website was lacking, and needed video in order to keep up with other bike companies, most of whom all already have video content on the websites.
Evans cycles employs over 850 staff and has a turnover of more than seventy three million pounds annually. The 150,000 square foot distribution facility services 35 stores and a rapidly expanding mail order business, as a result of this the Evans website receives hundreds of thousands of hits each year so I am extremely keen to get my work viewed on it in a mutually beneficial deal, for both me and the client.
I will attend the upcoming Ride It! Event on the 6th and 7th of March at the Chilterns in Oxfordshire and depending on availability (and the weather with these events) there is the option to film more of these events, the next one being on March the 20th and 21st in Harewood, Yorkshire.
Through discussions with the Marketing Department there are a small number of things I need to include in the video that the client have stipulated, such as certain sponsor information, but apart from that the client stated that after watching some of my other related work they are happy to give me free reign over the video(s). I will include a copy of the signed contract with Evans Cycles.
I suppose my aim would be to create a professional looking video documenting and promoting the Ride It! events that Evans Cycles put on.
I will achieve this through careful research into the content of web based videos and the conventions that need to be followed to make them successful and as requested produce a high definition video which will be handed over in a format that can be viewed through you tube. As well as the Website – www.evanscycles.com the client, as I mentioned, wants to view the videos through you tube as they also intend to set up a company account for this video, and future videos to be viewed on. I also suggested setting up a company ‘Vimeo’ page as this is an increasing trend in the cycle industry and in media also as the Vimeo High Definition not only shows content in very high quality but is seen as more exclusive than you tube as it has not been around as long and is generally acknowledged to have a more artistic content.
I will show my research through the blog so it will be clear how the final outcome of the video has been reached and this will also indicate the hours I have committed to this project.
Through approximate calculations, I am not one hundred percent certain that this project will add up to the 450 logged hours needed for this unit so I have also agreed to take control of the post-production on a documentary film produced by second year film students from the London College of Communication, this is also filmed in high definition.
Again, the research for this will be shown on my blog along with the final outcome of the film.
